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WOWO.lk was founded by Shereen, a passionate fashion designer, and her nephew Aden Umar, a driven entrepreneur. Together, they set out to create a platform where women could find everything they need in one place—from fashion to beauty to lifestyle essentials. Shereen’s keen eye for design and Aden’s innovative mindset brought their shared vision to life, blending creativity with convenience.
At WOWO.lk, we believe in empowering women by offering them a curated collection of products that cater to their diverse tastes and needs. With a strong foundation built on passion and collaboration, our goal is to create a space where every woman can explore, express, and elevate her style, all while enjoying a seamless shopping experience.
The Spark in 2024
Shereen and Aden Umar envision WOWO.lk to empower women with style and convenience.
Laying the Foundation in 2024
Development begins, focusing on partnerships, design, and curated products.
Crafting the Experience in 2025
Fine-tuning the marketplace for a seamless shopping journey.
The Grand Launch in Feb. 2025
WOWO.lk goes live, offering women a one-stop destination.
Shereen
Co-Founder & CEO
Aden Umar
Co-Founder & CGO
Julian Wan
Head of UX at Google
Austin Distel
Founder and CEO,
Datadog
Datadog
Harps Joseph
Former Agile Coach at
Spotify
Spotify
Kenzie Kraft
Former Design Partner
at GE
at GE
Fred Moon
Former CTO GoPro
Karen Smith
Founder and CTO,
DBA
DBA
Sinitta Leunen
Former CFO, Atlassian
Ben Parker
Former CTO Dropbox
Brooke Cagle
Former CTO Adobe